영국의 대형 운전학원 체인인 AA와 BSM의 운영사 '오토모빌 어소시에이션 디벨롭먼트(Automobile Association Developments)'가 온라인 예약 과정에서 필수 수수료를 즉시 공개하지 않는 '드립 프라이싱(Drip Pricing)' 관행으로 영국 경쟁시장청(CMA)의 제재를 받았다. CMA는 해당 업체가 소비자 보호법을 위반했다고 판단하여 420만 파운드(약 72억 원)의 과징금을 부과하고, 피해를 입은 수강생 8만여 명에게 총 76만 파운드(약 13억 원)를 환불하도록 명령했다. 이번 조치는 CMA가 소비자에게 직접적인 금전적 보상을 보장하기 위해 새로운 권한을 행사한 첫 사례로, 온라인 상거래에서의 가격 투명성을 확보하려는 규제 당국의 강력한 의지를 보여준다.

개요

영국의 대형 운전학원 체인인 AA와 BSM의 운영사 '오토모빌 어소시에이션 디벨롭먼트(Automobile Association Developments)'가 온라인 예약 과정에서 필수 수수료를 즉시 공개하지 않는 '드립 프라이싱(Drip Pricing)' 관행으로 영국 경쟁시장청(CMA)의 제재를 받았다.

CMA는 해당 업체가 소비자 보호법을 위반했다고 판단하여 420만 파운드(약 72억 원)의 과징금을 부과하고, 피해를 입은 수강생 8만여 명에게 총 76만 파운드(약 13억 원)를 환불하도록 명령했다.

주요 전개

CMA, AA 및 BSM의 '드립 프라이싱' 위반 조사
운영사, 소비자 보호법 위반 사실 인정
CMA, 420만 파운드 과징금 및 환불 명령 하달

웹 기반 소식

AA and BSM forced to repay learner drivers following watchdog investigation | Auto Express

AA and BSM forced to repay learner drivers following watchdog investigation | Auto Express News AA and BSM forced to repay learner drivers following watchdog investigation Following a CMA investigation, Automobile Association Developments Limited admitted to…

AA and BSM ordered to refund learner drivers for hidden fees

AA and BSM ordered to refund learner drivers for hidden fees Skip to content News Business Technology Culture Arts Travel Earth Audio Video Live AA and BSM ordered to refund learner drivers for hidden fees 15 April 2026 ShareSave Add as preferred on Google Je…

AA forced to repay thousands of learner drivers over drip pricing

AA forced to repay thousands of learner drivers over drip pricing AA forced to repay thousands of learner drivers over drip pricing The UK competition regulator fines the motoring group and orders redress for 80,000 learners for breach of consumer law over fe…

AA ordered to refund 80,000 learner drivers over 'drip pricing' | Personal Finance | Finance | Express.co.uk

AA ordered to refund 80,000 learner drivers over 'drip pricing' | Personal Finance | Finance | Express. co.

CMA orders the AA and BSM driving schools to refund learner drivers over drip pricing - GOV.UK

CMA orders the AA and BSM driving schools to refund learner drivers over drip pricing - GOV.

연결 문서

관련 뉴스

출처

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CMA orders the AA and BSM driving schools to refund learner drivers over drip pricing - GOV.UKCMA orders the AA and BSM driving schools to refund learner drivers over drip pricing - GOV.UK Skip to main content Press release # CMA orders the AA and BSM driving schools to re…https://www.gov.uk/government/news/cma-orders-the-aa-and-bsm-driving-schools-to-refund-learner-drivers-over-drip-pricingAA and BSM ordered to refund learner drivers for hidden feesAA and BSM ordered to refund learner drivers for hidden fees Skip to content News Business Technology Culture Arts Travel Earth Audio Video Live # AA and BSM ordered to refund lea…http://www.bbc.com/news/articles/c07000dzg9doAA and BSM forced to repay learner drivers following watchdog investigation | Auto ExpressAA and BSM forced to repay learner drivers following watchdog investigation | Auto Express News # AA and BSM forced to repay learner drivers following watchdog investigation ## Fo…https://www.autoexpress.co.uk/news/369379/aa-and-bsm-forced-repay-learner-drivers-following-watchdog-investigationAA forced to repay thousands of learner drivers over drip pricingAA forced to repay thousands of learner drivers over drip pricing # AA forced to repay thousands of learner drivers over drip pricing ## The UK competition regulator fines the mot…http://www.thetimes.co.uk/business/companies-markets/article/aa-fined-42m-over-hidden-learner-driver-fees-fwxphsnbvAA ordered to refund 80,000 learner drivers over 'drip pricing' | Personal Finance | Finance | Express.co.ukAA ordered to refund 80,000 learner drivers over 'drip pricing' | Personal Finance | Finance | Express.co.uk 80,000 learner drivers will be issued refunds (Image: Getty) The AA ha…https://comps.express.co.uk/finance/personalfinance/2194158/aa-told-refund-80000-learnerCMA orders the AA and BSM driving schools to refund learner drivers over drip pricing | Competition & Markets Authority | Official Press ReleaseCMA orders the AA and BSM driving schools to refund learner drivers over drip pricing | Competition & Markets Authority | Official Press Release # WIREDGOV --- The UK's No.1 gover…https://www.wired-gov.net/wg/news.nsf/articles/CMA+orders+the+AA+and+BSM+driving+schools+to+refund+learner+drivers+over+drip+pricing+15042026121500?open=