2026년 유럽 여행 시장은 유명 관광지의 인파와 고물가를 피해 상대적으로 저렴하면서도 유사한 경험을 제공하는 '데스티네이션 듀프(Destination Dupe)' 현상이 주도하고 있다. 특히 크로아티아의 대안으로 몬테네그로와 알바니아가 급부상하고 있으며, 크로아티아 내부에서도 두브로브니크나 스플리트 대신 자다르와 같은 숨겨진 명소를 찾는 여행객이 늘어나는 추세다. 이러한 변화는 중동 정세 불안과 항공유 부족 우려, 생활비 상승 등 경제적 요인과 더불어 진정성 있는 지역 문화를 체험하려는 여행객들의 수요를 반영하고 있다.

개요

2026년 유럽 여행 시장은 유명 관광지의 인파와 고물가를 피해 상대적으로 저렴하면서도 유사한 경험을 제공하는 '데스티네이션 듀프(Destination Dupe)' 현상이 주도하고 있다.

특히 크로아티아의 대안으로 몬테네그로와 알바니아가 급부상하고 있으며, 크로아티아 내부에서도 두브로브니크나 스플리트 대신 자다르와 같은 숨겨진 명소를 찾는 여행객이 늘어나는 추세다.

주요 전개

영국 여행객들의 미방문 국가 및 진정성 있는 체험 선호 경향 발표
크로아티아 내 숨겨진 명소 '자다르'의 재발견

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'Croatia, but cheaper': The quirky holiday spots on trend for 2026'Croatia, but cheaper': The quirky holiday spots on trend for 2026 Skip to content News Business Technology Culture Arts Travel Earth Audio Video Live Documentaries # 'Croatia, bu…https://www.bbc.com/news/articles/c747r0l8n7do'Croatia, but cheaper': The quirky holiday spots on trend for 2026'Croatia, but cheaper': The quirky holiday spots on trend for 2026 Advertisement Advertisement Advertisement Montenegro is becoming an appealing choice for families and young grou…https://travel.yahoo.com/guides/articles/croatia-cheaper-quirky-holiday-spots-230850838.html'Croatia, but cheaper': The quirky holiday spots on trend for 2026 - BBC News'Croatia, but cheaper': The quirky holiday spots on trend for 2026 - BBC News Getty Images Montenegro is becoming an appealing choice for families and young groups alike Emer More…https://www.bbc.co.uk/news/articles/c747r0l8n7doInside Croatia's secret coastal city with €2.50 wine, alpine views and access to four small islands | Daily Mail OnlineInside Croatia's secret coastal city with €2.50 wine, alpine views and access to four small islands | Daily Mail Online Advertisement - The world's most family-friendly landmarks…https://www.dailymail.com/travel/article-15735351/Inside-Croatia-secret-coastal-city-wine-alpine-views-access-islands.htmlZadar: The little-known European city you need to visit in 2026 | Europe | Travel | Express.co.ukZadar: The little-known European city you need to visit in 2026 | Europe | Travel | Express.co.uk Rebecca Crowe at Degarra Winery (Image: Rebecca Crowe) With the cities of Dubrovn…https://pulse.express.co.uk/travel/europe/2155793/european-holiday-hotspot-croatia'Croatia, but cheaper': The quirky holiday spots on trend for 2026 - BBC News'Croatia, but cheaper': The quirky holiday spots on trend for 2026 - BBC News Getty Images Montenegro is becoming an appealing choice for families and young groups alike Emer More…https://www.stage.bbc.co.uk/news/articles/c747r0l8n7do